Stratford Central by Telford Homes, Stratford E15

STRATFORD CENTRAL, a new 31-storey residential tower on Great Eastern Street, Stratford E15, is the latest destination for professionals looking to live in the vibrant district of Stratford.  This development will have 157 developments.  The first few floors (up to 5th) are affordable housing (built for the council).  The rest are for private sale.

Location, location & location
The location is fantastic, a one-minute walk to Stratford Central and opposite Westfield London Shopping centre, one of the largest shopping centres in Europe.

As far as proximity to major transport links are concerned, you can't get a better location than this very prime plot.  And, Stratford will get Crossrail in 2018!

Transport Links @ Stratford

Stratford is a large railway station in East London (Borough of Newham, Zone 3).  It is busy, and will get more busy once Crossrail is open.  The Underground Station served 50 million passengers in 2012 (ok, that was the year London hosted the Olympics).  We go back to 2010 and Stratford served 30 million.  That is a huge number, even by London's standards.  And that is just the Tube.  The DLR (yes DLR comes to Straford!) served about 7 million passengers a year and National Rail more than 25 million.  

Developer

The developer is Telford Homes, well-known UK builders which focus in London.  They have recently won two awards - "Medium Housebuilder of the Year" and "Best Design 2013".  We have bought from Telford Homes before.  Our Brickmakers apartments were developed by them.  See our blog post here. 

The development has a very attractive website.  Go check it out if you are interested.

Pricing - circa 600 - 700 psf
The development will be launched on 24th April 2014!

I have just sighted the price list.  This place is hot. Many units already have expressions of interest.  The pricing is circa 600psf.   A typical two-bed is going for GBP 550K+.    Definitely very aggressive pricing for Stratford.

Sales Agent - JLL 
We understand that Telford Homes have appointed JLL to be this project's sole marketing agent.  When I contacted Telford Homes directly, they have told me to direct all enquires to JLL.

We have bought through JLL before and the agent we worked with is

Suzanna Lee - <Suzanna.Lee@ap.jll.com>
HP: 96873413

Let me state upfront that we are not affiliated to JLL in any way.  Just stating the contact of an agent whom we have worked with and given us good service.  She is knowledgeable with regard to the London market. Of course, you can always approach any other JLL sales rep too.

Project Selling Well
As expected, the project is selling very well.  I received some questions from various readers and I have tried to answer them in this new blog post here.

Happy Investing!

Important Disclaimer - . The views contained in this blog and blog post are entirely mine. We cannot be made responsible for any investment decisions you may, or may not, take. Nothing in this blog can be construed as professional investment advice, as we are NOT professional investors and we are ill qualified to give you any advice.  Read the blog at YOUR own risk